I created JAI from a love for fashion, mindful living and timeless design. The name JAI comes from my middle name, and in Thai, “Jai” means heart - symbolising that every piece is made from the heart, with intention, care and respect for the environment.

Fashion has always been part of my family history. My great grandfather, grandfather and grandmother all worked in the textile industry, and now finding myself creating my own clothing brand feels incredibly full circle.

I started JAI because I was tired of synthetic, plastic-based fabrics dominating the industry and harming both people and the planet. Much of mainstream clothing, especially garments made from polyester and recycled plastics, can contain harsh chemicals, irritate the skin and contribute to microplastic pollution. I knew there had to be a better way.

That is why I built Jai on a commitment to natural, thoughtfully chosen materials, timeless silhouettes and pieces designed to last in your wardrobe for years to come.

Jai is more than a clothing brand - it is a movement towards healthier, more conscious fashion. Born from a passion for purity, quality and intentional living, Jai stands for the belief that what you wear matters - not only for style, but for your wellbeing and the future of our planet.